CLSU, LANDBANK Pre-Launch "Cash-Lite Campus" for Digital Transactions

The Central Luzon State University (CLSU) through its Business Affairs Program (UBAP) and the Land Bank of the Philippines (LANDBANK) pre-launched on March 27, 2025 the "Cash-Lite Campus" project which introduced digital payment solutions for ambulant vendors, University Transport Service (UTS) drivers, and other merchants operating on campus. The project aims to facilitate secure, efficient, and convenient cashless transactions across the campus, reducing reliance on physical cash. UTS drivers, ambulant vendors, business owners from the Community Market, Alumni Food Court, and Marketing Business Center were informed on the benefits and security of cashless transactions. They also received assistance in creating LANDBANK accounts and were provided with free, printed QR codes for their businesses. Dr. Karenina B. Romualdo, Vice President for Business Affairs, and Ms. Liza J. Melendez, LANDBANK's Vice President and Head of Northeast Luzon Branches Group, through Ms. Mercedita DR. Lustina, LANDBANK Mu?oz-CLSU Branch Head, spearheaded this innovative partnership. "This UBAP initiative marks the beginning of a digital transformation in CLSU's business operations, but this is just the beginning. True transformation is a collective triumph - one which demands unity, commitment, and unwavering embrace of change," stated Dr. Romualdo. As CLSU transitions into the new era of cashless payments, LANDBANK plans to extend the "Cash-Lite" initiative to students and gasoline stations frequently utilized by UTS drivers. ?This is a movement, not just an initiative, demanding a whole-of-CLSU approach to ensure every stakeholder contributes to this new era. While this journey will take time, today marks a historic milestone?the foundation for a future defined by innovation and progress,? Dr. Romualdo added. Meanwhile, VP Melendez emphasized the benefits of the "Cash-Lite" system, stating, "Following our successful implementation in Batanes, we aim to make CLSU a model university for cashless transactions. Account holders only need one peso to maintain their accounts, ensuring secure transactions, eliminating the need for change, and earning interest. This will provide unparalleled convenience and accessibility." The CLSU Merchant community is now poised to fully embrace a system of cashless transactions across all services. Additionally, LANDBANK will operate a booth during CLSU's University Week to assist students in opening LANDBANK accounts. #SievingForExcellence