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Central Luzon State University

Science City of Muñoz, 3120 Nueva Ecija, Philippines

CLSU Launches Initiatives on Branding and Future Projects

Jun. 18, 2024

StratCom | SCO

A launching ceremony honoring CLSU’s rich history, heritage and its branding initiatives was held as part of the 60th Universityhood celebration on June 18, 2024 attended by the members of the University Supreme Student Council, faculty, and staff, and the members of the Administrative Council. Spearheaded by Assoc. Professor Maria Adrielle S. Estigoy, Director, Presidential Management Services, the perspective for the museum dedicated to preserving and showcasing the history and cultural heritage of the university dubbed as “Dungon: Museo de CLSU” was presented. The plan involves the renovation of the old Public Affairs Office building into a repository of memorabilia and milestones as well as a “CLSU Store” where souvenirs will be made available for the visitors. Meanwhile, the branding initiatives for the identity of the university were presented including the proposed Brand Book outlining a comprehensive guide ensuring CLSU’s cohesive and unified identity; a Pasalubong Center and Tatak CLSU merchandise providing a range of products that embody the spirit and pride of the CLSUans. Also, the coffee table book project which will feature CLSU’s 60 Best Moments immortalizing the impactful moments and achievements of the university was launched including the celebration of the diamond year of CLSU as well as the investiture of the 11th University President. Finally, the newest member of the CLSU community – “Siel” the Green Cobra, the official mascot was introduced as a representation of strength, resilience, and dynamic spirit of every CLSUan. Dr. Ravelina R. Velasco, VP for Academic Affairs represented Dr. Evaristo A. Abella, University President and expressed the importance of these projects in the future undertakings of the university in catering to the diverse visitors and guests who frequent the campus for benchmarking activities as well as for educational and agritourism tour. Also present are Dr. Karenina B. Romualdo, VP for Business Affairs, Dr. Ariel G. Mactal, VP for Administration, and Dr. Edgar A. Orden, VP for Research and Extension who took the opportunity to meet Siel and appreciate the new merchandise of the university.

Related SDGs
  • 17

    Goal 17: Partnership for the Goals

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CLSU Receives ₱5M DOST-PCAARRD Grant for Mungbean Impact Research

The Central Luzon State University (CLSU), through the College of Agriculture (CAg), the Socio-economic Research and Data Analytics Center (SERDAC), and the College of Business and Accountancy (CBA), has been awarded a five-million pesos research grant by the Department of Science and Technology–Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development (DOST-PCAARRD) for the implementation of the project titled “Impact Assessment of the Program on Improving Productivity and Local Utilization of Mungbean.” It will assess the impacts of previous DOST-PCAARRD-funded interventions designed to improve mungbean productivity and enhance its local utilization. Specifically, it will examine changes in farm productivity, the adoption of technologies, market and value chain outcomes, and socio-economic benefits for farmers and other stakeholders. The project also seeks to generate evidence-based insights that can guide future policy directions and program refinements in the mungbean industry. The project, to be led by Dr. Mari Joy M. Buenavista, together with Dr. Rocelyn M. Barroga, Asst. Prof. Maria Celia M. Fernando, Dr. Elizabeth R. Bajit, Asst. Prof. Jairus Jesse Tubal, and Asst. Prof. Roann P. Alberto, as a team member, was approved during the 14th Regular Directors’ Council Meeting of DOST-PCAARRD and will be implemented over a period of 18 months. An inception meeting was successfully conducted on January 23, 2026, in close coordination with the funding agency and the project’s external evaluator. The initiative reinforces CLSU’s mandate to contribute to national agricultural development through rigorous research, impact evaluation, and science-based policy support. It will also further strengthen CLSU’s collaboration with DOST-PCAARRD and underscores the University’s growing role in agricultural research, impact assessment, and national-level development planning. #SievingForExcellence

Jan. 27, 2026

Ayala Museum Brings Botong Francisco Artworks to CLSU Agri Museum

The Central Luzon State University (CLSU) Agricultural Museum, in partnership with the Ayala Museum, showcased a traveling exhibit of the national artist Carlos Francisco, entitled "Botong Francisco: A Nation Imagined," which will run from January 19 to February 4, 2026, at Reimers Hall. The exhibit aimed to broaden the perspective of the CLSU community in understanding the history and to strengthen their sense of identity and nationalism. It features 25 canvases, including his famous works such as Mother Nature’s Bounty Harvest, Maria Makiling, Nagmamandala, Woman and Boy Walking Against the Wind, and Sungkaan. University President Dr. Evaristo A. Abella, in his inspirational message during the opening of the exhibit, said “Through these masterpieces, we can encounter scenes of everyday life, history, struggle, celebration, and traditions that collectively see our national identity,” highlighting support for each of the meaningful art pieces. Mr. Kenneth Esguerra, senior consultant and curator of Ayala Museum, in his message, defines the museum as an institution for preserving information and Filipino identity. He further highlighted that this exhibit invites the students and faculty to engage with the arts and foster a deeper cultural understanding. The event was also graced by Vice President for Research, Innovation and Extension, Dr. Emmanuel M. Vera Cruz, Associate Director and Head of Exhibitions and Collections of Ayala Museum, Ms. Aprille Tijam, and was organized by the Center for Central Luzon Studies (CCLS), headed by Dr. Melanie P. Tolentino. #SievingForExcellence

Jan. 20, 2026

CLSU Features ItikPINAS Technology in UHAY Festival Grand Parade 2026

With vibrant energy and unity, the Central Luzon State University (CLSU), headed by the University President Dr. Evaristo A. Abella, participated in the 13th Uhay Festival Grand Parade and Float Competition as part of the celebration of the 25th Charter Anniversaryof the Science City of Muñoz, Nueva Ecija, today, January 20. Alongside the CLSU officials and Siel - the official mascot, the University contingent marched proudly through the streets of the Science City of Muñoz, showcasing the university’s solidarity with the local community. The University float featured “Lakan,” a Philippine Mallard duck, reflecting the CLSU spirit–resilient yet humble, grounded yet progressive. The duck flourishes both in land and water, just as the CLSU adapts to the changing needs of society while staying true to its mission of service, innovations, and nation-building. Furthermore, the impressive float was made possible through the efforts of the Research, Innovation and Extension (RIE) Program, particularly Mr. Jomar S. Garabilles who led in the conceptualization and execution, the University Business Affairs Program (UBAP), and likewise the personnel from the Administrative Services Office. “Lakan” - CLSU’s entry, stood as a testament to the university's creativity and technical synergy.

Jan. 20, 2026

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Central Luzon State University

Science City of Muñoz, Nueva Ecija, Philippines 3120
  • Central Luzon State University, Science City of Muñoz, Nueva Ecija, Philippines
  • op@clsu.edu.ph
  • (044) 940 8785

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