One of the 'Best Selling' Author Jerry Yapo Holds Book Launching in CLSU

Professor Jerry R. Yapo from University of the Philippines – Los Banos, launched his book entitled "Artfully Speaking and Other Essays" which according to his publisher is the newest best selling book in the country after its first print was sold out in less than a year. The launching was led by the Central Luzon State University (CLSU) Center for Central Luzon Studies in partnership with Philippine Rice Research Institute (PhilRice) last March 16 at the CLSU Reimers Hall. Delighted by the warm welcome of the CLSU community including students from the College of Arts and Social Sciences (CASS), Prof. Yapo shared his milestone and success in writing his book which depicts his personal life experiences and encounters from his early childhood up to his professional life in UP. The book launch also featured several art works and sculptures by several local artists which compliments the essays within the book. In his pep talk about writing for publication, Prof. Yapo shared to the audience some key elements which for him was helpful in writing his first book and proves that anyone with the proper story and passion can be a successful author.   “Learn how to blow up the world and then the rules will come later” so my techniques is simply read to breathe in, write to breathe out, Insincerity as the number one enemy of language  don’t fake it just like how you prettify yourself, Find your voice,  Reveal inner truth, Start with a compelling idea (hook), The best writing is rewriting, and Text should be easily read, but difficult to master. “ said Prof. Yapo. Meanwhile, Atty. Marvin B. Aceron, Publisher from San Anselmo Publication Inc., took the opportunity to introduce some of their published books and donated several sets to the Bongabon National High School represented by Ms. Leilani Sabugo, and to the CLSU University Library which was received by Ms. Camia Lasig and Dr. Jay C. Santos, CASS Dean. A book signing then took place giving those who purchased the book the opportunity to have a moment with and have their books signed by Prof. Yapo while selected faculty and students from the Department of English and Humanities were reading excerpts from his book. Attendees of the event include Dr. Renato G. Reyes, VP for Academic Affairs, Ms. Laarnie Mandiwa from PhilRice, local artist Elito Circa also known as ‘Amang Pintor’, and more than 80 college and high school students.